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studioMI, LLC
PO Box 646 Charlevoix, MI 49720
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RESTAURANT BRANDING PACKAGE

October 2, 2013

The branding package for the Barrel Back Restaurant on Walloon Lake was a graphic design project we completed for summer 2013. On a side note, I have to say we love it when we get clients like Matt Borisch that are so great to work with!  

 

The approach for the logo design was to establish a modern feel based upon simplicity, texture and clean lines.  Once these concepts were defined, it paved the way for the development of the food and beverage menu, coaster designs, business cards and more.

 

If you haven't eaten there yet, the restaurant is situated right on the waters and Chef Daniel Flynn has concocted one extremely tasty menu.  My mouth would start watering every time I worked on the menu design.  I've tried a few entrees now and my favorite has been a Special consisting of sauteed scallops paired with seaweed and an edamame salad.  Make sure to say hello to always smiling General Manager, Bryan Banfield, when you stop in.  These guys seem to have it all: great food, great views, and great people!

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